The Export Council launches ‘Indonesia Now’ program

NOW is the time for Australian businesses to capitalise on trading with Indonesia.  “Indonesia Now”, a program funded through the Asian Business Engagement Plan and aimed at demystifying exporting to Indonesia, is set to give Australian businesses in the FMCG sector their best chance at success in this important market.

The benefits of doing business in Indonesia are many, including:  population size of 248million (2013), GDP of US$870.3 billion (2013),  GDP per capita of US$3,510 (2013, and GDP growth at 5.8 % (2013).  However, the incumbent challenges are well known.  Indonesia is identified in Australia’s International Business Survey 2013/14 as being the 4th most difficult overseas market in which to do business.  Local culture, customer payment issues, regulations, licences and standards, and customs costs/delays are cited as the top barriers faced by respondents in the market.  Furthermore, 74% of respondents said it is more or much more difficult than doing business in Australia.  Nevertheless, Indonesia was nominated by respondents as being the 5th most important overseas country they are planning on doing business in/with the next two years.
“Indonesia Now is a six-phase program designed to equip businesses with the skills and knowledge they need to succeed in the market. The program includes education and training, market research, a business mission to Indonesia and post mission mentoring”, says Lisa McAuley, Chief Operations Officer of the Export Council of Australia.

In the lead up to the business mission, participants will be given in depth briefings on doing business with Indonesia, including legal, financial and cultural issues.  Mission participants will have the opportunity to meet with relevant service providers, go on site visits and meet with a number of government agencies. There will also be an opportunity for companies to pitch their products directly to potential buyers.

Companies returning from the mission will benefit from a six-month period of business mentoring by Indonesia market experts, putting them in the best position for success in the market.

The AIEx, a division of the ECA, has been the leading education and training provider in international trade for the past 50 years.  Together they have the capability and networks to successfully facilitate this innovative project.
The Indonesia Now program is set to start on 13 October with an information webinar.  The Export Council of Australia welcomes any interest in participating in the program.

For interviews please contact:  Collins Rex │Export Council of Australia │ or 0410 44 7782.


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